The Psychology of Launching
This lesson looks at the 7 main psychological drivers that can impact sales.
Action Steps:
Look at each of the main psychological drivers and make note of 1 or more ideas for each one and how you can incorporate them into your program. As a reminder, the drivers are:
- Authority
- Attraction
- Trust
- Reciprocity
- Community
- Social Proof
- Scarcity
Package Market Profit
